At BBR, we don’t just create events; we craft unforgettable experiences. For over a decade, we’ve been pushing boundaries and building strong bonds across Australia’s food, wine, entertainment, and cinema industries. From headline festivals like Bastille, to immersive cinema concepts such as Mov’in Bed, Mov’in Boat, and Mov’in Car, our productions have become part of the cultural landscape.
We’re a full-service, Sydney-based experiential and entertainment agency with a boutique attitude and big impact. Whether it’s shaping a concept from the ground up, managing large-scale festivals, or designing campaigns that capture attention across media channels, our mission is simple: launch brands to new heights.
Concept design, A–Z event management, PR campaigns, production. This is where ideas come alive. From bold concept design to full end-to-end project management, we turn imagination into experiences that audiences remember. Our team blends creativity with pragmatism; designing, producing, and amplifying activations that make brands stand out and stories stick. Whether it’s a one-night spectacle or a multi-block party, we create moments that connect and campaigns that resonate.
TV, digital & print campaigns, influencer activations, strategic planning. Making the buzz; that’s our sweet spot. We build stories that cut through the noise, crafting PR and media campaigns across TV, digital, and print. Add to that our network of influencers and brand advocates, and you’ve got authentic voices amplifying your message to the right audience. Every campaign is designed with strategy, timing, and impact in mind, so your brand doesn’t just get coverage; it gets talked about.
Festivals, brand activations, liquor management, permits & planning. From large-scale festivals to intimate brand activations, we know how to pull off events that feel seamless yet unforgettable. We handle the lot (concept creation, liquor licensing, permits, planning, and boots-on-the-ground management) so you don’t have to. Our events aren’t just gatherings; they’re immersive journeys that leave guests buzzing and brands trending.
Outdoor screenings, cinema activations, licensing rights, projection. Cinema is in our DNA. As the creators of Mov’in Bed, Mov’in Boat, and Mov’in Car, we’ve reimagined the movie-going experience for thousands of Australians. From outdoor screenings to branded cinema activations, licensing, and state-of-the-art projection, we bring stories to life under the stars, on the water, or wherever imagination takes us. With BBR, cinema isn’t just entertainment; it’s an experience.
Every project starts with an experience-first mindset. We design campaigns that are high-touch, event-based, media-friendly, and built to spark conversation both on the ground and online. From bold brand activations to unforgettable festivals, our goal is always to create stories worth sharing. We know that imagery and interactivity drive connection. That’s why we build seamless customer journeys, amplify impact through influencers and content creators, and help transform audiences into brand ambassadors. In short: we don’t just make events; we make the buzz. Let us build your next out-of-the-box experience.
THE
START
I started the company in 2012 because I wanted to take storytelling off the screen and into the real world. Coming from a background in journalism and TV, I was used to shaping narratives and building experiences for a screen. You get ratings. You know when something’s resonating. But you don’t get to see it. You don’t see the smiles, the gasps, the goosebumps. With live events, you feel it. You witness joy in real time. That’s what hooked me. I wanted to create moments where people could lose themselves, connect, and feel something unforgettable. And I wanted to be right there in the middle of it. That’s where BBR was born.
THE
CHANGE
The moment that changed everything was Bastille Festival. It started as an idea to bring a slice of France to Sydney. Food, wine, art, music. The full cultural experience. We pitched it to the City of Sydney, took over Circular Quay, and transformed it into a French village for four days. Everyone said it was too ambitious. But it worked. And not just on paper. Hundreds of thousands of people turned up. The energy was electric. That was when we proved we could take over a city precinct and create a real cultural moment. From there, brands, partners, and precincts started trusting us to go bigger. We’ve been growing ever since.
RECENT
MILESTONES
There are a few accomplishments we're proud of, but two stand out. First, celebrating 10 years of Mov’in Bed. We launched it with a wild idea: put beds under the stars and reinvent the outdoor cinema. People thought we were mad. But a decade later, it’s still one of the most unique cinema experiences in the world. It continues to sell out. It’s playful, romantic, and cinematic. Everything we stand for. Second, the rise of Ghost in The Rocks. Last year we created Sydney’s first true Halloween festival. Immersive, theatrical, and full of personality. We turned The Rocks into a haunted playground with live shows, hidden bars, and a parade that stopped the city. What started as an idea is now growing into a major signature event for Sydney. And that’s just the beginning.