POLIAKOV VODKA X GHOST FESTIVAL

ASICS SportStyle partnered with Mov’in Bed for a season-long brand integration, transforming the outdoor cinema experience into a lifestyle platform blending cinema, style and culture. Through custom-branded beds, takeover nights, influencer-led experiences, bespoke games and sampling moments, ASICS embedded itself seamlessly into the audience journey, amplified by content, social, out-of-home and media campaigns.

Mov’in Bed is Australia’s most unique outdoor cinema experience, inviting guests to watch their favourite films from the comfort of luxurious queen and king-sized beds under the open sky. Set on sandy beaches or iconic outdoor locations, it combines premium comfort with a vibrant summer atmosphere. Guests can lounge back with cosy blankets, enjoy delicious food and drinks delivered straight to their bed, and soak in the warm evening vibes. With its mix of relaxation, entertainment, and a touch of beach-club style, Mov’in Bed transforms movie nights into unforgettable summer moments for couples, friends, and families. The perfect canvas for summer activations: products on lips & sampling, advertising on screen, car display, full takeover, bespoke activation

A wonderfully cosy French foodie experience with snow falling, mulled wine, and melted cheese & chocolate in your private chalet. Escape to the French Alps and warm up with cheese fondue and mulled wine in your own private chalet. When you arrive at this pop-up experience, you’ll be greeted with some mulled wine to warm you up. Your own personal fondue guide will then lead you to your private chalet, where you'll be served a bubbling pot of traditional cheese fondue from Savoie. With cheese important from France, a recipe curated for this experience in collaboration with French cheesemongers, and even French staff, you're in good hands.

In 2017 we decided to bring to Australia, the feel of Strasbourg (France) most beautiful Christmas market. To do so, we imported in Australia authentic Chalets (wood huts), Nutcrackers, traditional food and hot wines, music and more… Launched in the Rocks in Sydney, the event created an immediate sensation with over 100 000 visitors on the market the first year. In 2019, the Christmas in July saw 250 000 visiting the Rocks over 4 days and enchanted nights. In 2022, the enchanting Christmas spirit of France made its way to Canberra for the very first time, captivating the hearts of all who experienced it. This year, we invite you once again to be transported to the wintry wonderland of eastern France, where the magic of the holiday season is brought to life through twinkling fairy lights, bubbling pots of melted cheese, cozy fire pits, and steaming mugs of mulled wine, and much more.

For 13 years, Bastille Festival has been bringing joie de vivre to Sydney each July, drawing hundreds of thousands of Francophiles, food and wine lovers, music enthusiasts, and seekers of good vibes. This much-loved winter event, warms up the heart of the city with all the things we adore about France. Whether you come for the raclette, the rosé, the cinema, or the cabaret – it’s all about embracing joie de vivre! With more than 130 exhibitors and over 80 dishes on offer, festival-goers can explore a curated selection of timeless regional dishes, sweet treats, and inventive fusions. Expect crowd favourites like raclette, escargots, crêpes, and macarons, but discover also exclusive chef collaborations and international flavours reimagined with a French twist. Grab your food or wine passport (or both) to go on a Tour de France of flavours or take a seat at Le Diner Extraordinaire, the quintessence of French Joie de vivre!

We’re transforming Circular Quay & The Rocks into Sydney’s largest Australian Christmas Night Market. A destination where culture, craftsmanship, & celebration meet! 11 evenings and two weekends, inviting locals and visitors alike to (re)discover the city through a festive lens. It’s about showcasing the richness of our land through artisan products, gourmet local produce, boutique wineries, and distilleries. Filled with live music that lifts the spirit, acoustic soul, and happy rhythms that make you want to wander, sip, taste, dance, and smile under the balmy night. Celebrating quality, culture, community, and Australia’s summer nights!

Ghost Festival Sydney is a bold, immersive Halloween celebration that transforms The Rocks into a haunting playground after dark. Across multiple nights, the precinct comes alive with roaming ghosts, live performances, themed installations and interactive experiences designed to thrill all ages. Visitors are invited to explore hidden laneways, encounter unexpected surprises and take part in Sydney’s largest trick-or-treat adventure, while local retailers join the fun with exclusive offers and spooky activations. Blending spectacle, storytelling and community engagement, Ghost Festival delivers a playful yet spine-tingling experience that turns one of Sydney’s most historic precincts into an unforgettable celebration of Halloween.

The campaign reimagined the region as a year-round premium escape, blending natural beauty, European charm, and slow-living experiences just moments from Sydney and Canberra. Through cinematic storytelling, seasonal narratives, local voices, and curated cultural content, the campaign invited audiences to pause, explore, and rediscover a destination that feels worlds away — yet closer than they think. By merging destination branding with experiential content and influencer-led storytelling, the campaign positioned the Southern Highlands as a compelling choice for couples, families, and travellers seeking wellness, romance, and unique experiences across every season.

Over several years, BBR designed and delivered a unified experiential ecosystem for Peugeot across festivals, cultural events and retail environments. The program combined immersive scenography, lifestyle storytelling, product discovery and lead generation, positioning Peugeot as a curator of mobility, culture and the French art de vivre in Australia. Bleu by Peugeot — Touring Activation A multi-city touring activation introducing the Peugeot Expert Bleu and new SUV range to urban audiences through a curated lifestyle environment inspired by French design. Peugeot Escapades — Lifestyle Concept Developed during COVID, Peugeot Escapades positioned the brand as a lifestyle curator offering safe, curated local escapes across Sydney, Melbourne and Canberra. The concept celebrated travel, culture and the French art de vivre, with a flagship experiential presence at Bastille Festival. Enlighten Festival — Canberra A bespoke light-based activation aligned with the festival’s visual identity, featuring illuminated vehicle displays and a traditional French wooden chalet offering complimentary non-alcoholic mulled wine. Brand ambassadors and dealership representatives facilitated product education and test-drive bookings. Melbourne International Flower & Garden Show — 3-Year Partnership A long-term sponsorship and experiential program showcasing Peugeot’s Electric and Plug-in Hybrid ranges. The activation aligned automotive innovation with sustainability, nature and design, integrating the brand seamlessly into the event’s environmental narrative. Westfield Sydney Activation A high-impact retail activation combining vehicle display, experiential design and guided product discovery in a premium shopping environment, generating strong engagement and lead opportunities.

Reese’s Ghouls Gate 360 invited festival-goers at Ghost Festival to step through Crossing Lane and capture their Halloween look in a 360° photo experience. Participants received a complimentary Reese’s treat, with the best costume winning the honour of leading the Halloween Parade.

For the last three years, BBR helped World Square to become a destination for immersive festivities and community connection. Our activations brought holiday enchantment with a giant Christmas present advent calendar, sparking curiosity and delight daily. We created a cosy firepit garden — complete with free marshmallows, hot chocolate, and mulled wine — perfect for winter gatherings. Our Lunar New Year takeover filled the precinct with elegant cherry blossoms and cultural experiences. During the Moon Festival, guests enjoyed outdoor cinema and spend-to-win platforms, alongside massive rabbit installations that became beloved photo moments and social content drivers. Each activation elevated World Square as a vibrant destination.

The vision for MOPOKE was to activate and enliven the exceptional stretch of Macquarie Street East in Sydney for 24 hour. The aim was to showcase the architecture, enhance the beauty of the buildings, encourage people to explore these beautiful places, and do so by supporting local artists, bring art to the streets, keep buildings, museums, and institutions open late. With such a deep embedded history in the precinct, be able to smell the smoke of eucalyptus filled the air on Macquarie Street all night and transform The Mint into a stunning Native Garden was something truly special to me. Arts and Culture under the eye of the Mopoke brought us all together. On Saturday night, over 45,000 people experienced the vibe of MOPOKE, exploring museums and buildings, dancing on the street, attending workshops, talks, philosophy debate, an astronomy panel and so much more. The team organised 46 extra satellite events in record time!

We transformed the Cargo Hall of the Overseas passenger terminal into a naval base for a "Top Gun" night like no other. Guests (600pp) were welcomed with personalised army tags and exciting missions. We brought in 4T of sands to create a Beach volleyball field, had VR flight simulators, a vintage army jeep, old arcade games and a custom DJ booth in the shape of a Jet fighter with the backdrop of the Opera House as a bonus.  Themed F&B and 3 bar areas with curated cocktails.

We transformed a heritage building in Broadway into a world suspended between the living and the dead. Guests were greeted by a mysterious actor, then faced two paths: a direct route or an immersive corridor filled with superstition and surprises. Guided by tarot cards and a red stone, they crossed into an otherworldly dance floor ruled by zombies, haunted performers, and pulsating music. Spooky food, themed cocktails, and a dramatic life-size “sacrifice” cake completed an unforgettable, immersive Halloween journey.

We designed a fully custom Parisian café terrace for L’OR Espresso at Bastille Festival 2023, with a bespoke façade inspired by traditional French cafés, featuring black and gold mouldings and refined architectural details. The space was conceived as a day-to-night experiential hub blending coffee culture, storytelling and social moments. Brand ambassadors dressed as garçons de café circulated the terrace offering free coffees, while croissants were gifted to the first 100 visitors each morning. A signature “Gold Coffee” infused with real gold leaves was released daily at a set time, generating queues and strong social media traction. Fully compostable cups integrated QR codes giving visitors the chance to win a home espresso machine and a trip to Paris. After 6pm, the terrace transformed into an espresso martini bar, extending the experience into the evening and reinforcing L’OR Espresso’s premium positioning.

We transformed part of Bastille Festival into The Island Village, a tropical Caledonian-themed precinct for New Caledonia and Air Calin. Over 50 tonnes of sand created an immersive island environment with traditional stall facades, curated food and drinks including a dessert by KOI’s celebrity pastry chef, and blue, white and red signature cocktails. A plane-cabin photobooth with real aircraft seats offered shareable moments, while a festival wide treasure hunt invited festival-goers to explore Circular Quay and win a trip to New Caledonia. The activation amplified the Feel the Pulse campaign, combining culture, interactivity and travel inspiration in a high-energy festival setting

At Bastille Festival 2022, we activated Tefal’s French culinary heritage with the Tefal Chef Village, a hands‑on cooking destination nestled within the festival’s main precinct at Customs House and Circular Quay. Anchored by live masterclasses and demos from Tefal ambassadors Justine Schofield and Jason Roberts, the village invited festival‑goers to cook alongside experts and experience Tefal’s hero products firsthand, from crepe‑making and Snail à la Bourguignonne to French Onion Soup sessions — with free participatory classes and interactive cooking zones. The activation delivered product education, elevated culinary experiences and memorable engagement moments that resonated with food lovers celebrating French culture in Sydney.

Mov’in Boat transformed Darling Harbour into a socially distanced cinematic playground during COVID-19. Guests watched films from floating daybeds, rowboats, VIP pods, or their own boats, creating a safe and immersive cinema experience on the water. Curated film selections, ambient lighting, and surround sound made the harbour both stage and screen, while offering exclusive food from our restuaant partners. Mov’in Boat turned a public health challenge into a magical, interactive experience — where every guest became part of a story floating between imagination and reality.

Mov’in Car revived the classic drive‑in cinema for a new generation, transforming large outdoor spaces into socially distanced theatrical experiences during COVID‑19. Guests parked under the night sky and tuned into blockbuster films through their car radios, blending nostalgia with modern safety. Curated film programming, atmospheric lighting and themed food and drink — including pizzas delivered straight to vehicles — created a cinematic ritual that was both communal and comfort‑driven. Mov’in Car re‑imagined outdoor cinema where connection, comfort and culture converged.

For four consecutive years, BBR GROUP delivered Bon Fromage, one of Sydney’s most loved gourmet festivals. Designed to celebrate the rich tradition of French cheese-making, the event transformed the Overseas Passenger Terminal into an immersive culinary playground featuring free tastings, large-scale cheese installations, cooking demonstrations, live entertainment and interactive masterclasses. Thousands of visitors experienced the diversity, seasonality and craftsmanship of French cheeses through curated food offerings, expert-led pairings and an iconic 30-metre tasting table. As a hero event during winter, Bon Fromage became a standout cultural moment — blending gastronomy, education and entertainment in an unforgettable harbour-side setting.

CHROMA is an immersive sensory experience designed to transform the Four Seasons Sydney into a living canvas of light, sound and emotion. Blending art, technology and hospitality, the experience invited guests to explore colour as a feeling, a rhythm and a story. Through curated installations, atmospheric environments and layered sensory cues, CHROMA redefined luxury entertainment, positioning the hotel not just as a venue, but as a destination where culture, creativity and experiential storytelling intersect.